Disney’s ESPN Launches $30/Month Streaming Service, Targets Sports Fans
ESPN's new streaming platform debuts August 21 with a premium $29.99 tier offering 47,000 live events, including marquee NFL, NBA, and UFC content. The service marks Disney's aggressive push into direct-to-consumer sports distribution as linear TV declines.
Bob Iger positions the offering as "a sports fan's dream," leveraging ESPN's newly acquired NFL RedZone channel through a strategic equity swap. The MOVE accelerates the unbundling of traditional cable packages into specialized verticals.